Carol Bird
About Carol Bird
Carol Bird serves as the Digital Marketing and Branding Manager at MEDITECH, where she has worked since 2013. She has received multiple awards for her contributions to marketing in the healthcare sector and has a strong educational background in English Literature and digital marketing.
Work at MEDITECH
Carol Bird has served as the Digital Marketing and Branding Manager at MEDITECH since 2013. In this role, she has focused on enhancing the company's digital presence and brand identity. Her work has contributed to the overall marketing strategy and initiatives of the organization, which is based in the Boston area. Over her tenure, she has been involved in various projects that have garnered industry recognition.
Education and Expertise
Carol Bird studied at Harvard Extension School, where she expanded her knowledge in digital marketing and branding. She also holds a Bachelor's Degree in English Literature from the College of the Holy Cross. Additionally, she completed Inbound Certification at Hubspot, equipping her with skills in content marketing and customer engagement strategies.
Achievements
Carol Bird has received multiple awards for her contributions to marketing at MEDITECH. In 2022, she was part of the team that won the Marketing Team of the Year award from the Healthcare & IT Marketing Community (HITMC) by Medigy. She also contributed to projects that earned three awards at the 2020 Healthcare and IT Marketing Conference, including Blog of the Year and Video of the Year. In 2019, she received the Creative Excellence Award from the New England Direct Marketing Association for the Expanse platform launch and branding.
Podcast Contributions
As a founding member of MEDITECH Podcasts, Carol Bird has played a significant role in the creation and development of podcast content. Her involvement in this initiative reflects her commitment to leveraging new media formats to engage audiences and enhance the company's marketing efforts.
Presentations and Speaking Engagements
Carol Bird has shared her expertise through presentations at industry conferences. She delivered a talk titled 'Brand Renewal: Culture Eats Strategy for Lunch' at BrandHIT17 in Las Vegas, Nevada. Additionally, she presented 'Give Something to Get Something: Creating Content that Attracts Customers' at NEDMA18 in Boston, Massachusetts, showcasing her insights into effective content marketing strategies.