Anna Fialho Byers
About Anna Fialho Byers
Anna Fialho Byers serves as the Director of Strategic Content and Collaborative Challenger at Medium Giant, where she has worked since 2021. With a background in English Literature from Texas Christian University, she has extensive experience in content development and editorial roles across various publications, including American Airlines and The Dallas Morning News.
Work at Medium Giant
Anna Fialho Byers has served as the Director of Strategic Content + Collaborative Challenger at Medium Giant since 2021. In this role, she focuses on developing strategic content initiatives and fostering collaboration across teams. Her work is based in the Dallas-Fort Worth Metroplex, where she has contributed to the company's growth and content strategy for three years.
Education and Expertise
Anna Fialho Byers earned a Bachelor of Arts in English Literature from Texas Christian University, completing her studies between 1994 and 1998. Her expertise encompasses content development, particularly in coordinating and overseeing photo shoots. She employs analytical tools such as Google Analytics and Chartbeat to assess content performance and inform strategy.
Professional Background
Anna Fialho Byers has an extensive background in content management and editing. She worked at American Airlines for over a decade in various editorial roles, including Associate Editor and Senior Editor for American Way, and Editor in Chief for Celebrated Living. Additionally, she was the Managing Editor for FD magazine at The Dallas Morning News and for CultureMap. Her freelance writing and editing work spans over 12 years, showcasing her versatility in the industry.
Achievements in Content Development
Throughout her career, Anna Fialho Byers has developed and executed innovative content-driven advertising products for The Dallas Morning News. She oversees content fulfillment across various platforms, including websites and blogs, ensuring effective content delivery. Her collaborative approach involves working with teams across content strategy, SEO, UX, and web development.