Kim Alvarez
About Kim Alvarez
Kim Alvarez is a Direct Marketing Specialist with extensive experience in the media industry. Currently employed at Medium Giant, she has a strong background in messaging and omnichannel marketing, having worked at The Dallas Morning News for 40 years.
Work at The Dallas Morning News
Kim Alvarez has been employed at The Dallas Morning News as an Advertising Account Executive since 1984. With a tenure of 40 years, she has developed a deep understanding of the media landscape and advertising strategies. Her role involves managing client accounts and implementing effective advertising campaigns, contributing to the publication's success in reaching target audiences.
Current Role at Medium Giant
Since 2020, Kim Alvarez has served as a Direct Marketing Specialist at Medium Giant, previously known as Belo + Company. In this position, she utilizes her expertise in messaging and omnichannel marketing to create and execute communication strategies that enhance customer engagement. Her focus is on integrating various marketing channels to ensure a cohesive customer experience.
Education and Expertise
Kim Alvarez studied at Texas Tech University from 1977 to 1982, where she earned a Bachelor’s degree in Speech Communications. This educational background has equipped her with strong communication skills, which she applies in her professional roles. Her expertise in messaging and omnichannel marketing further complements her academic foundation, enabling her to craft effective marketing strategies.
Background in the Media Industry
Kim Alvarez has a demonstrated history of working in the media industry, which highlights her extensive experience and knowledge in this field. Her long-standing career at The Dallas Morning News and her current role at Medium Giant reflect her commitment to the industry and her ability to adapt to its evolving landscape.