Liat Sandak
About Liat Sandak
Liat Sandak serves as the Director of Growth Strategy at Melio, where she collaborates with the VP of Growth to implement effective growth strategies. Previously, she held positions at Wix.com and co-founded Laliway, contributing to her extensive experience in product marketing and strategic development.
Current Role at Melio Payments
Liat Sandak serves as the Director of Growth Strategy at Melio, a position she has held since 2022. In this role, she collaborates closely with the VP of Growth to develop and execute comprehensive growth strategies. Sandak has played a significant role in fostering cross-departmental collaboration, engaging teams from customer experience, product, and operations to ensure the achievement of key performance indicators (KPIs). Her efforts are focused on driving growth and enhancing the overall effectiveness of the company's initiatives.
Previous Experience at Wix.com
Before joining Melio, Liat Sandak worked at Wix.com as a Senior Product Marketing Manager from 2021 to 2022. During her eight-month tenure in Tel Aviv, Israel, she contributed to the marketing strategies of the company's products. Her experience at Wix.com provided her with valuable insights into product marketing and customer engagement, which she later applied in her role at Melio.
Co-founder and CMO at Laliway
Liat Sandak co-founded Laliway, where she served as Chief Marketing Officer (CMO) from 2017 to 2021. Over the course of four years, she was instrumental in establishing the brand and driving its marketing efforts. Her role involved overseeing marketing strategies and initiatives that contributed to the growth and visibility of Laliway in the market.
Educational Background
Liat Sandak studied at The Zinman College of Physical Education and Sport Sciences at the Wingate Institute, where she earned a Bachelor of Education (B.Ed) in Health and Physical Education. Her studies spanned from 2007 to 2011, providing her with a solid foundation in education and health sciences, which may influence her approach to growth strategy and team collaboration.
Achievements at Melio
At Melio, Liat Sandak executed a large cross-company project that led to the creation of a new mini brand called 'Biscuit.' This initiative aimed to attract a younger audience to Melio's offerings. Sandak's ability to develop innovative branding strategies demonstrates her commitment to expanding the company's reach and enhancing its market presence.