Shira Sasson
About Shira Sasson
Shira Sasson is the User Acquisition Lead at Melio, where she has worked since 2020. With a background in marketing and sales development, she excels in building relationships and adapting to changing environments.
Work at Melio Payments
Shira Sasson has served as the User Acquisition Lead at Melio since 2020. In this role, she has developed and implemented innovative user acquisition strategies that have significantly increased the customer base. Her efforts have contributed to the company's growth and visibility in the financial technology sector. Melio, based in Tel Aviv, Israel, focuses on simplifying payments for small businesses, and Sasson's leadership in user acquisition has been a key component of its marketing strategy.
Previous Experience in Marketing and Sales
Before joining Melio, Shira Sasson held various roles that contributed to her expertise in marketing and sales development. She worked as an Apps Account Manager at dmg - DSNR Media Group from 2015 to 2016. Following that, she served as a PPC Campaign Manager for Sports and E-Gaming at Ladbrokes from 2016 to 2017. Additionally, she was an SEM Account Manager at MyHeritage from 2017 to 2020. These positions helped her build a strong foundation in user acquisition and digital marketing.
Education and Expertise
Shira Sasson earned her Bachelor's degree in Political Science and Government and English Literature from Tel Aviv University, studying from 2011 to 2014. This educational background has equipped her with critical thinking and analytical skills, which she applies in her professional roles. Her academic achievements complement her practical experience in user acquisition and marketing strategies.
Interpersonal Skills and Collaborative Work
Shira Sasson is recognized for her excellent interpersonal skills, which have been instrumental in her success in marketing and sales development initiatives. She has maintained strong relationships with both clients and colleagues, contributing to a collaborative work environment. Her ability to thrive in dynamically changing environments enables her to make focused decisions and engage in strategic planning effectively.