Yifat Michaeli Marcus
About Yifat Michaeli Marcus
Yifat Michaeli Marcus serves as the Director of Marketing at Melio, where she has worked since 2021. With extensive experience in marketing and team management, she has successfully led initiatives that increased website traffic and optimized departmental resources.
Work at Melio Payments
Yifat Michaeli Marcus has been serving as the Director of Marketing at Melio since 2021. In this role, she has led significant initiatives, including the redesign of the company website, which resulted in increased website traffic. She manages a team of 14 marketing and content professionals, providing coaching and support to help the team achieve their collective goals. Prior to her current position, she worked as the Media & CRO Manager and Marketing Lead at Melio, contributing to various marketing strategies and operations.
Previous Experience in Marketing
Before joining Melio, Yifat Michaeli Marcus held several marketing positions across different organizations. She worked at Gett as a Senior Digital Manager for Acquisition and Retention from 2014 to 2017 and later as Global Ventures Marketing Operations from 2017 to 2018. Additionally, she served as the User Acquisition Lead at HERE Technologies in 2019. Her experience also includes a role as Senior Account Manager at DSNR Media Group in 2013 and as Marketing Manager at Globe International Holdings S.A. from 2011 to 2012.
Education and Expertise
Yifat Michaeli Marcus earned her Bachelor's degree in Mass Communication/Media Studies from Netanya Academic College, where she studied from 2009 to 2012. She also completed her secondary education at Gilo High School, graduating in 2001. Her educational background has equipped her with the knowledge and skills necessary for her roles in marketing and communications.
Leadership and Team Management
In her current role at Melio, Yifat Michaeli Marcus oversees a team of 14 marketing and content professionals. She focuses on coaching and supporting her team to achieve their goals. Her leadership style emphasizes collaboration and resource optimization, drawing on her previous experiences in various marketing roles where she managed budgets and departmental resources effectively.