Pia Rieppo
About Pia Rieppo
Pia Rieppo serves as the Director of Marketing Operations, Data and Insights at Menlo Security Inc., where she has worked since 2022. With a strong background in marketing analytics and operations, she has held various leadership roles at companies such as Couchbase, Cisco, and Polycom, and possesses advanced degrees in Physics and an MBA.
Work at Menlo Security
Pia Rieppo serves as the Director of Marketing Operations, Data and Insights at Menlo Security Inc. since 2022. In this role, she has developed a data strategy and roadmap for marketing analytics, aimed at supporting informed marketing decisions. Rieppo has focused on providing visibility and insights into marketing performance, including metrics related to pipeline, conversions, and campaign effectiveness. Her work emphasizes the importance of data-driven decision-making in marketing operations.
Previous Experience in Marketing Operations
Prior to her current position, Pia Rieppo held various roles in marketing operations across several companies. She worked at Couchbase as Director of Marketing Analytics from 2017 to 2018. At Cisco, she progressed through multiple positions, including Market Intelligence Manager, Marketing Operations Manager, and Sr. Manager of Marketing Operations from 2006 to 2014. Rieppo also served as Director of Global Marketing Operations at Polycom from 2015 to 2017 and as Sr. Digital Analytics Manager at Intuitive from 2018 to 2022.
Educational Background
Pia Rieppo has a strong academic background in physics and business. She earned her Master of Science in Physics (Medical Imaging) from the University of Toronto, where she studied from 1992 to 1996. Additionally, she completed an MBA in Science and Technology at Queen's University in 1998. Rieppo also pursued further education at Stanford University, completing a course in Introduction to Statistical Learning in 2014.
Contributions to Marketing Analytics
Throughout her career, Pia Rieppo has made significant contributions to marketing analytics. She collaborated with the Business Intelligence team to establish a robust marketing data foundation using Snowflake. Rieppo executed an analytics roadmap that resulted in the launch of self-serve Tableau marketing dashboards. She has also driven the development of Marketing OKR and ROMI models to support Board presentations, enhancing marketing accountability and alignment.
Research and Early Career
Pia Rieppo began her career in research and development. She worked as a Research Physicist in the Department of Medical Biophysics at the University of Toronto from 1996 to 1997. Earlier, she was a Product Development Physicist at Xerox Research Centre Canada for a year in 1995. Rieppo's early experiences in research laid the groundwork for her analytical skills, which she later applied in marketing roles.