Yunxi (Shirley) Tan
About Yunxi (Shirley) Tan
Yunxi (Shirley) Tan is a Marketing Manager with extensive experience in marketing and finance, currently working at MenuSifu in New York. She holds a Master's degree in Financial Analysis from Rutgers University and has worked in various roles across several companies, demonstrating strong analytical and digital marketing skills.
Current Role at MenuSifu
Yunxi Tan currently serves as the Marketing Manager at MenuSifu, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives to enhance the company's presence in the market. Her experience in various marketing roles within the company, including Senior Marketing Specialist and Business Partner, has equipped her with a comprehensive understanding of the brand's objectives and target audience.
Previous Experience in Marketing and Finance
Yunxi Tan has a diverse professional background that includes significant roles in marketing and finance. She worked as a Marketing Manager at EHOMIE NEW YORK INC. from 2019 to 2023, where she developed and implemented marketing strategies. Additionally, she held positions at MenuSifu as a Marketing Business Partner and Product Marketing Specialist in 2022. Her earlier experience includes roles as a Financial Operation Associate at Eazzy Consulting LLC and as an Auditing Clerk at BDO China Shu Lun Pan CPA Co.
Educational Background
Yunxi Tan holds a Master's degree in Financial Analysis from Rutgers University, which she completed in 2017. She also earned a Bachelor's degree in Business Administration and Management from Xidian University, where she studied from 2011 to 2015. Furthermore, she pursued a Master's degree in Finance at Xidian University from 2015 to 2016. This educational foundation supports her expertise in both marketing and financial analysis.
Skills and Expertise
Yunxi Tan possesses a range of skills that enhance her effectiveness in marketing and analytics. She is proficient in using Dreamweaver for web development, which allows her to integrate marketing strategies with digital platforms. Additionally, she is skilled in advanced analytical tools such as SPSS, Mat-lab, and R-Studio, enabling her to conduct in-depth data analysis and derive marketing insights. Her fluency in Mandarin further enhances her communication capabilities in diverse markets.
Research Contributions
Yunxi Tan has conducted research in consumer and behavioral finance, contributing valuable insights into market trends and consumer behavior. This research experience informs her marketing strategies and helps her understand the dynamics of consumer decision-making, which is crucial for effective marketing in today's competitive landscape.