Greg Allen
About Greg Allen
Greg Allen serves as the Director of Marketing Operations at Meriplex, where he focuses on branding, marketing automation, and strategic planning. With a background in coaching and consulting, he has authored numerous articles on IT topics and has held various marketing leadership roles.
Work at Meriplex
Greg Allen has served as the Director of Marketing Operations at Meriplex since 2022. In this role, he collaborates closely with the Chief Innovation Officer to develop branding and messaging aimed at the company's ideal customer profile (ICP). He oversees all Marketing Cloud (Salesforce) automation and journey engagements, ensuring effective communication and marketing strategies. Allen also led the strategic vision for Aquipt, a niche litigation services company acquired by Meriplex, where he managed various aspects including strategic planning, marketing, sales, and operations.
Previous Experience
Before joining Meriplex, Greg Allen worked at CPI Solutions as the Director of Marketing Operations from 2021 to 2022. He also held a position as a Strategic Consultant in the Business Transformation Office at the University of California, Los Angeles from 2019 to 2020. His earlier roles include coaching positions at California Lutheran University and Westlake High School, where he contributed to the development of student-athletes in soccer.
Education and Expertise
Greg Allen earned a Bachelor's Degree in Business Administration with a Marketing Emphasis from California Lutheran University, where he studied from 2001 to 2005. His academic background provides a solid foundation for his expertise in marketing operations and strategy. Allen has authored over 150 professional articles focused on IT topics, aimed at educating organizations and enhancing SEO traffic, showcasing his commitment to knowledge sharing in the industry.
Marketing and SEO Initiatives
In his current role, Greg Allen manages and maintains SEO activities for 14 separate acquisition websites, demonstrating his proficiency in digital marketing. He has implemented ClickUp to improve project management within the marketing organization, which has led to enhanced project velocity and accountability. Additionally, he developed a comprehensive knowledge library that includes sales collateral, onboarding materials, and training resources to support marketing efforts.