Jane Smith

Jane Smith

Group Marketing Manager @ Merrylands RSL Club

About Jane Smith

Jane Smith serves as the Group Marketing Manager at Merrylands RSL Club, where she has worked since 2018. She has extensive experience in marketing and customer relations, having previously held positions at Penrith Panthers and Digital Generation.

Work at Merrylands RSL Club

Jane Smith has been a key member of Merrylands RSL Club since 2017, initially serving as Loyalty Manager for seven years. In 2018, she transitioned to the role of Group Marketing Manager, where she has worked for six years. In her current position, she is responsible for developing and managing yearly marketing, loyalty, and promotional budgets. Additionally, she organizes and executes major calendar events, including the ANZAC Day Dawn Service, which is significant to the community.

Previous Experience at Penrith Panthers

Before joining Merrylands RSL Club, Jane Smith worked at Penrith Panthers as Customer Relations Manager from 1998 to 2013. Over her 15 years in this role, she focused on enhancing customer engagement and satisfaction, contributing to the overall success of the organization.

Experience at Digital Generation

Jane Smith also worked as an Account Manager at Digital Generation, a subsidiary of 2Digital Pty Ltd, from 2016 to 2017. During her one-year tenure, she gained experience in managing client accounts and developing marketing strategies.

Marketing Initiatives and Analytics

In her role at Merrylands RSL Club, Jane Smith provides monthly promotional analytics and financial reports. Her focus on driving visitations and increasing brand awareness has been instrumental in enhancing the club's visibility and engagement within the community. She collaborates with graphic designers to create marketing and promotional campaign materials.

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