Amy Tepas
About Amy Tepas
Amy Tepas serves as the Sr. Director of Customer Enablement at MessageGears, where she has been instrumental in launching the company's Customer Enablement program. With a background in audience development and insights from her previous roles at CNN and Cox Media Group, she leverages data to improve operational efficiency and user experience.
Work at MessageGears
Amy Tepas serves as the Sr. Director of Customer Enablement at MessageGears, a position she has held since 2023. In this role, she has been instrumental in researching, designing, building, and launching the first iteration of the Customer Enablement program within eight months. Her focus includes utilizing product and user data to streamline operations and enhance efficiency in Customer Enablement efforts. Tepas collaborates with various teams, including Product, Engineering, and Solutions Engineering, to develop customized training materials and curriculums aimed at improving user experience and platform adoption rates.
Previous Experience at CNN
Prior to her current role, Amy Tepas worked at CNN in various capacities from 2017 to 2021. She began as a Digital Analyst in Analytics & Insights, progressing to Sr. Digital Analyst, and then to Team Lead in Analytics, Insights & Optimization. In her final role at CNN, she served as Director of Audience Development, focusing on Insights and SEO. Throughout her tenure, she contributed to audience growth and engagement through data-driven strategies.
Career at Cox Media Group
Amy Tepas's career includes significant experience at Cox Media Group, where she worked from 2013 to 2017. She held multiple roles, starting as a Digital Analyst and advancing to Sr. Digital Analyst and Team Lead in Analytics, Insights & Optimization. Her work involved analyzing data to inform strategic decisions and optimize audience engagement across digital platforms.
Education and Expertise
Amy Tepas studied at Florida State University, where she focused on Marketing and Professional Sales, achieving a degree in Business. Her educational background provides a strong foundation for her expertise in audience development, insights, and SEO, which she has applied throughout her career in various leadership roles.
Skills and Contributions
In her professional roles, Amy Tepas has demonstrated a strong ability to identify key use cases and user personas, informing targeted training strategies. Her focus on enhancing user experience and platform adoption rates is supported by her cross-functional collaboration with multiple teams. Tepas's analytical skills and data-driven approach have been pivotal in her contributions to customer enablement and audience development initiatives.