Caroline Lea
About Caroline Lea
Caroline Lea is a Senior Sales Operations Analyst at MessageGears, where she focuses on enhancing sales platform efficiencies and implementing CRM data governance strategies. She holds a Bachelor of Arts in Theatre/Theatre Arts Management from Georgia Southern University and has previous experience in sales support and loan processing.
Work at MessageGears
Caroline Lea serves as a Senior Sales Operations Analyst at MessageGears, a position she has held since 2022. In this role, she collaborates with the Marketing team to design processes aimed at identifying engaged accounts, which supports broader go-to-market initiatives. Caroline has developed and implemented CRM data governance strategies to ensure a consistent and clean data environment. She focuses on enhancing sales platform efficiencies by maintaining and improving tools such as Salesforce, SalesLoft, and LinkedIn Sales Navigator. Additionally, she implements solutions to address process inefficiencies and tracks progress towards achieving sales goals.
Education and Expertise
Caroline Lea studied at Georgia Southern University, where she earned a Bachelor of Arts (B.A.) in Theatre/Theatre Arts Management from 2006 to 2011. This educational background provides her with a unique perspective that she applies in her current role in sales operations. Her expertise includes CRM data governance, sales platform management, and process improvement, which she has developed through her professional experiences.
Background
Before joining MessageGears, Caroline Lea worked as an Executive Assistant and Listing Coordinator at RE/MAX Around Atlanta Realty from 2012 to 2013. Following this role, she served as a Senior Retail Loan Processor at Bank of America from 2013 to 2015. These positions provided her with foundational skills in sales support and customer service, which she has built upon in her current role.
Achievements
In her role as Senior Sales Operations Analyst, Caroline Lea has successfully collaborated with Marketing to design effective processes for identifying engaged accounts. She has also developed CRM data governance strategies that maintain a clean data environment. Her work in enhancing sales platform efficiencies and addressing process inefficiencies has contributed to the overall success of the sales team at MessageGears.