Cheryl Black
About Cheryl Black
Cheryl Black serves as the Senior Director of Demand Generation at MessageGears, where she has been employed since 2023. With a robust background in demand generation and marketing, she has held various leadership roles at several organizations, including Lightspeed Systems and ESO.
Work at MessageGears
Cheryl Black serves as the Senior Director of Demand Generation at MessageGears, a role she has held since 2023. In this position, she has achieved a year-over-year growth of over 200% in marketing opportunities within the first quarter of her tenure. Cheryl has also implemented an account grading model to enhance resource allocation towards ideal customer profiles, demonstrating her strategic approach to demand generation.
Previous Experience in Demand Generation
Cheryl Black has extensive experience in demand generation across various organizations. She worked at Lightspeed Systems as the Director of Demand Generation from 2021 to 2022 and later served as Vice President of Marketing from 2022 to 2023. Prior to that, she was the Director of Demand Generation at ESO from 2017 to 2021. Her career also includes roles at Abila as Senior Demand Generation Campaign Manager and Social Solutions as Director of Demand Generation.
Educational Background
Cheryl Black holds a Master of Business Administration (MBA) from Texas State University, where she studied from 2019 to 2023. She also earned a Bachelor of Arts in American Studies and Communications from Boston University, completing her degree from 2003 to 2007. Her educational background supports her expertise in marketing and demand generation.
Early Career and Specializations
Cheryl began her career in communications and public relations, working as a PR and Online Communications Specialist for the Girl Scouts of Central Texas from 2007 to 2010. She also held the position of Fundraising Specialist at the same organization for eight months in 2010. Her early roles laid the foundation for her later focus on demand generation and marketing.
Notable Achievements in Marketing
Throughout her career, Cheryl Black has developed significant marketing strategies that have led to measurable success. Notably, she created a channel-specific marketing contribution model that exceeded lead and opportunity targets in its first quarter of execution. This achievement highlights her ability to drive results through innovative marketing practices.