Lin Wormley
About Lin Wormley
Lin Wormley is a Senior Manager of Marketing Automation at MessageGears, with extensive experience in digital marketing and automation across various companies. She has held significant roles at Acuity Brands, Sage, and Ansira, and possesses strong skills in digital content creation, CRM process improvement, and corporate event planning.
Current Role at MessageGears
Lin Wormley serves as the Senior Manager of Marketing Automation at MessageGears, a position she has held since 2022. In this role, she focuses on optimizing marketing automation strategies to enhance customer engagement and streamline processes. Her expertise in marketing automation enables her to implement effective campaigns that drive results for the organization.
Previous Experience in Marketing Automation
Prior to her current role, Lin Wormley worked at Brinks Home as Senior Manager of Marketing Automation for four months in 2021-2022. Before that, she held the position of Marketing Automation Manager at Sage from 2016 to 2018 and at Acuity Brands from 2015 to 2016. These roles contributed to her extensive knowledge in marketing automation and customer relationship management.
Educational Background in Marketing
Lin Wormley earned a Bachelor of Science degree in Marketing from Auburn University, where she studied from 1998 to 2002. This educational foundation has equipped her with the knowledge and skills necessary for her career in marketing and digital strategies.
Skills in Digital Marketing and Content Creation
Lin possesses strong skills in Adobe Photoshop and Dreamweaver, which support her capabilities in digital content creation and design. Additionally, her foundation in HTML enhances her web content management and digital marketing strategies. Her expertise extends to CRM process improvement and quality assurance in marketing communications.
Career History and Development
Lin Wormley's career spans various roles in digital marketing and automation. She has worked as a Digital Marketing Specialist at Grizzard Communications Group, a Digital Producer at Scout Marketing, and a Client Support Specialist at Silverpop. Her experience also includes serving as Associate Director of Technical Campaign Management at Ansira from 2018 to 2021, where she further developed her technical and managerial skills.