Adi Zuccarello
About Adi Zuccarello
Adi Zuccarello is a Design Lead at MetaLab with over 12 years of experience in design and direction across various agencies. He has previously held positions at Instrument, FINE, Darkwater Studios, and Wieden + Kennedy, focusing on integrating product experience, brand strategy, and visual design.
Current Role at MetaLab
Adi Zuccarello serves as a Design Lead at MetaLab, a position held since 2021. In this role, Zuccarello focuses on integrating product experience, brand strategy, and visual design to create cohesive projects. The emphasis is on collaboration with teams of visual designers, strategists, and writers to address complex design challenges. This position allows for the application of over 12 years of experience in the design field.
Previous Experience at Instrument
Adi Zuccarello has an extensive history with Instrument, where they held multiple roles over several years. Starting as an Interactive Designer from 2014 to 2016, Zuccarello progressed to Sr. Interactive Designer from 2016 to 2019, and later served as Associate Design Director, Interactive from 2019 to 2020. In 2020, Zuccarello briefly worked as Design Director for six months. This trajectory reflects a commitment to design excellence and leadership within the agency.
Design Background and Education
Adi Zuccarello studied at The Art Institutes, where they earned a Bachelor of Fine Arts (BFA) in Graphic Design, Marketing, and Advertising from 2005 to 2009. This educational background laid the foundation for a career in design, emphasizing both creative and strategic aspects of the field.
Experience at Other Agencies
Prior to their current role, Adi Zuccarello gained experience at several other agencies. They worked at FINE as an Interactive Designer in 2013, Darkwater Studios from 2010 to 2013, and Cinco Design Office for a brief period in 2014. Additionally, Zuccarello had short stints at Wieden + Kennedy and Razorfish in 2014. This diverse agency experience contributed to a well-rounded skill set in interactive design.
Design Philosophy and Approach
Adi Zuccarello aims to create holistic experiences that enhance business growth and user satisfaction. This approach is characterized by a focus on integrating various design elements, including product experience and brand strategy. Collaboration with multidisciplinary teams is a key aspect of Zuccarello's methodology, enabling the development of effective design solutions.