Sonja Radovancevic
About Sonja Radovancevic
Sonja Radovancevic is a Creative Director at Metalab, where she has worked since 2024. She has held various design roles across several companies, including Principal Visual Designer at Metalab, Art Director at Huge, and Senior Designer at Gap Inc.
Current Role as Creative Director
Sonja Radovancevic currently serves as the Creative Director at Metalab, a position she has held since 2024. In this role, she is responsible for leading creative projects and guiding design strategies. Her tenure at Metalab began with her previous role as Principal Visual Designer, where she worked for two years from 2022 to 2024. This progression highlights her commitment to the company's vision and her expertise in visual design.
Previous Experience in Design
Sonja Radovancevic has a diverse background in design, having worked in various roles across multiple companies. She served as an Art Director at Huge for two months in 2016 and as a Senior Designer at Gap Inc. for six months in 2017. Additionally, she held positions at Cake (Havas) and The&Partnership as a Designer in 2016. Her experience also includes significant roles at Elephant, where she worked as Associate Creative Director, UI, and Design Lead, UI, from 2020 to 2022.
Educational Background
Sonja Radovancevic studied Graphic Design at Texas Christian University, where she earned a Bachelor of Fine Arts (BFA) from 2007 to 2011. She also attended Parsons School of Design - The New School, completing a Design and Management Summer Course in 2009. Her educational background has equipped her with a strong foundation in design principles and management strategies.
Co-Founder of Delema Books
Sonja Radovancevic co-founded Delema Books, a book publishing venture that debuted its first publication at the 2015 New York Art Book Fair at MoMA PS1. This initiative reflects her interest in the intersection of design and publishing. Additionally, she was involved in a project that archived two decades of covers for the label Command Records through Delema Books, showcasing her commitment to preserving artistic history.
Career Milestones
Throughout her career, Sonja Radovancevic has held various significant positions in the design industry. She worked as a Principal Designer at American Express for nine months in 2019 and as a Design Lead, Product UI, at Bond for eight months in the same year. Her extensive experience across different roles and companies illustrates her versatility and adaptability in the field of design.