Aniefiok Ntia
About Aniefiok Ntia
Aniefiok Ntia is a Senior Marketing Manager at MetaMap, specializing in growth and brand strategies on a global scale. He has extensive experience in marketing roles across various companies, including Andela, Jumia Nigeria, and Shopify, and actively mentors aspiring marketers.
Work at MetaMap
Aniefiok Ntia serves as the Senior Marketing Manager for Growth & Brand at MetaMap, a position he has held since 2022. In this role, he focuses on leading growth and demand generation activation specifically for the African market. He has successfully launched and scaled the freemium acquisition channel targeting the mid-market segment. Additionally, he executes marketing experiments aimed at optimizing conversion and retention rates. His contributions also include enabling single sign-on for the enterprise market, enhancing the user experience and accessibility.
Previous Experience at Andela
Prior to his current role, Aniefiok Ntia worked at Andela as the Senior Growth Marketing Manager for Africa and LATAM from 2018 to 2021. This position was remote, allowing him to manage growth marketing strategies across diverse markets. His experience at Andela contributed to his expertise in growth marketing, particularly in emerging markets.
Career at Jumia Nigeria
Aniefiok Ntia's career began at Jumia Nigeria, where he held multiple roles. He worked as a Content and Media Analyst for two months in 2012 and later served as the SEO Manager & Growth Marketing from 2012 to 2015. During his time at Jumia, he focused on enhancing the company's online presence and driving growth through effective marketing strategies.
Education and Expertise
Aniefiok Ntia holds a Master of Business Administration (MBA) from the Quantic School of Business and Technology, which he completed from 2020 to 2021. He also earned a Nano Degree in Business Analytics from Udacity in 2019. His foundational education includes a Bachelor's degree in Agriculture from the Federal University of Agriculture, Abeokuta, completed from 2006 to 2010. Additionally, he holds multiple certifications from CXL, further solidifying his expertise in marketing and analytics.
Mentorship and Community Engagement
Aniefiok Ntia actively mentors aspiring and emerging product and growth marketers through ADPList. His commitment to mentorship reflects his dedication to fostering talent in the marketing field and supporting the next generation of professionals in growth marketing.