Saraí Castañeda
About Saraí Castañeda
Saraí Castañeda serves as the Associate Director of Demand Generation at MetaMap, where she oversees organic growth strategies and manages a marketing budget exceeding USD $2 million. With extensive experience in marketing roles across various companies, she has developed expertise in data analysis and a range of marketing tools.
Current Role at MetaMap
Saraí Castañeda serves as the Associate Director of Demand Generation at MetaMap, a position she has held since 2023. In this role, she oversees the organic growth strategy and manages a marketing budget exceeding USD $2 million for paid media. She leads a team that focuses on growth marketing, utilizing advanced data analysis skills to enhance marketing strategies.
Previous Experience at Wizeline
Prior to her current role, Castañeda worked at Wizeline in various capacities. She served as Marketing Director of Demand Generation from 2021 to 2023, and before that, she was the Senior Manager of Digital Marketing from 2018 to 2021. Additionally, she held the position of Senior Marketing Manager for a brief period in 2017. Her tenure at Wizeline spanned over four years, during which she contributed to the company's marketing efforts significantly.
Career Background in Marketing
Castañeda has a diverse background in marketing, having worked in multiple roles across different organizations. She was a Marketing Consultant at GoFind Inc from 2019 to 2020 and held various positions at Ooyala, including Sr. Digital Marketing Specialist, Digital Marketing Specialist, and Marketing Operations Associate from 2012 to 2016. Her early career also includes internships at Procter & Gamble and Wison Group, where she gained foundational experience in marketing and project management.
Educational Qualifications
Saraí Castañeda has a solid educational background. She earned a Bachelor of Arts in International Business from Tecnológico de Monterrey. Additionally, she completed a Digital Marketing program at the same institution. Castañeda also studied at Fudan University, where she received a certification in Doing Business in China, and attended Shanghai Jiao Tong University for a Chinese Language Program. Furthermore, she achieved a Coaching certification in 2019 and a Writing 101 certification from Wizeline Academy.
Expertise in Marketing Tools
Castañeda possesses expertise in a wide range of marketing tools essential for demand generation and digital marketing. Her proficiency includes platforms such as Marketo, Demandbase, 6sense, Salesforce, and Bizible. This knowledge enables her to implement effective marketing strategies and optimize campaign performance.