Darren Abood
About Darren Abood
Darren Abood serves as the Head of Digital & Social Media at MetLife Australia, a position he has held since 2019. He has extensive experience in digital and eCommerce roles across various organizations, including Suncorp Group and St.George Bank.
Work at MetLife Australia
Darren Abood has held the position of Head of Digital & Social Media at MetLife Australia since 2019. In this role, he is responsible for overseeing the company's digital marketing strategies and social media presence. His leadership focuses on enhancing customer engagement through digital channels and implementing innovative marketing initiatives tailored to the insurance sector.
Previous Experience at Suncorp Group
Prior to his current role, Darren Abood worked at Suncorp Group in various capacities. He served as an SME Segment Specialist from 2005 to 2007, an eDesign and Customer Experience Specialist from 2007 to 2008, an eBusiness Specialist from 2008 to 2012, and an eCommerce Manager from 2012 to 2016. His extensive experience at Suncorp Group contributed to his expertise in digital marketing and customer experience.
Background in Banking and Insurance
Darren Abood has a background in banking and insurance, having worked at St.George Bank and QBE Insurance. At St.George Bank, he held positions including Relationship Manager and Business Analyst from 2001 to 2005. He later worked at QBE Insurance as Senior Manager, eCommerce from 2017 to 2018. These roles provided him with a strong foundation in financial services and customer relationship management.
Education and Expertise
Darren Abood holds a Bachelor of Business and Commerce in International Business from the University of Western Sydney, which he completed from 2004 to 2008. He also earned a Master of Business and Technology from UNSW Australia between 2014 and 2018. Additionally, he studied Travel and Tourism at TAFE, achieving an Advanced Diploma in 1999. His educational background supports his expertise in digital marketing and business strategy.