Douglas Ribback
About Douglas Ribback
Douglas Ribback serves as the AVP and Head of Demand Generation at MetricStream, where he has worked since 2021. He has over two decades of experience in marketing leadership roles across various companies, specializing in integrated product marketing strategies and demand generation.
Work at MetricStream
Douglas Ribback has been serving as the AVP, Head of Demand Generation at MetricStream since 2021. In this role, he is responsible for leading demand generation initiatives and strategies to drive growth for the company. His position is based in San Jose, California, where he has contributed to the organization's marketing efforts for three years.
Previous Experience in Marketing
Prior to his current role, Douglas Ribback held several significant positions in the marketing sector. He worked as the Director of Product Marketing & Demand for Core Products at CollabNet VersionOne from 2013 to 2015. He then served as Vice President of Marketing at Spirion from 2015 to 2019. Additionally, he was the Sr. Director of Marketing at OPSWAT for one year, from 2019 to 2020.
Education and Expertise
Douglas Ribback has a diverse educational background. He studied at Pierce College at Fort Steilacoom, where he earned an Associate of Arts degree. He also attended The London School of Economics and Political Science, achieving a Business & International Relations Certification through Executive Education. Furthermore, he studied Mass Communication/Media Studies at Washington State University and completed undergraduate studies at the University of Washington.
Marketing Strategy and Leadership
Douglas Ribback possesses extensive expertise in designing and implementing integrated product marketing strategies and go-to-market plans. His skills include customer segmentation and sales enablement. He has a strong track record of managing marketing teams across North America, EMEA, and APAC regions, and he has advanced knowledge of marketing operations and lead funnel development processes.
Achievements in Demand Generation
Throughout his career, Douglas Ribback has played a key role in achieving significant year-over-year growth for various companies. He has contributed to 35-50% growth for four industry-leading organizations by developing and executing effective marketing strategies. His experience includes working with companies that have annual revenues ranging from $25 million to $350 million.