Pat Mc Parland
About Pat Mc Parland
Pat Mc Parland is the AVP and Head of Product Marketing at MetricStream, where he leads product and content marketing for cyber risk and compliance solutions. He has extensive experience in marketing roles across various companies, including HR Acuity and Honeywell, and holds degrees from Rutgers Business School and William & Mary.
Work at MetricStream
Currently, Pat Mc Parland serves as the AVP, Head of Product Marketing at MetricStream, a role held since 2021. In this position, Pat leads product and content marketing initiatives focused on cyber risk, governance, risk and compliance (GRC), and third-party risk solutions. Responsibilities include driving product messaging, positioning, and launches, as well as executing lead generation campaigns and go-to-market strategies. Pat has contributed to the company's thought leadership by participating in webinars, including one on autonomous risk and compliance, and has authored content discussing cloud security risks and the SEC’s new cybersecurity rules.
Previous Experience in Marketing
Before joining MetricStream, Pat Mc Parland held several significant marketing roles. From 2019 to 2021, Pat was the Vice President of Marketing at HR Acuity in Florham Park, New Jersey. Prior to that, Pat worked at Opus as Vice President Marketing from 2017 to 2018 and at Honeywell as Director, Head of Marketing for Data Science, AI and Analytics from 2016 to 2017. Pat also served as Senior Vice President Marketing at CreditRiskMonitor from 2014 to 2016, and held various positions at Dun & Bradstreet, including Vice President Marketing and Leader of Product Marketing.
Education and Expertise
Pat Mc Parland studied at Rutgers Business School, where they completed Executive Education and earned a Mini MBA in Digital Marketing. Additionally, Pat holds a Bachelor of Arts degree in English from William & Mary. This educational background supports Pat's extensive experience in product marketing and thought leadership, particularly in the areas of cyber risk and compliance.
Background in Product Development
Pat Mc Parland has a robust background in product development, having worked at Dow Jones in various roles, including Global Director of Product Development for Factiva and Director of Product Development for the Wall Street Journal Online Products. Pat's experience spans over two decades, with a focus on designing and launching award-winning SaaS products and marketing programs for both Fortune 1000 companies and start-ups.
Achievements in Marketing Strategy
Throughout their career, Pat Mc Parland has demonstrated a strategic approach to marketing. Pat describes themselves as a 'strategic doer,' effectively balancing strategic and tactical roles. This approach has led to the successful execution of product messaging, positioning, and lead generation campaigns across various organizations. Pat's contributions have been recognized in the industry, particularly in developing thought leadership content and participating in high-profile webinars and events.