Sabrina Davis
About Sabrina Davis
Sabrina Davis serves as the Senior Manager of Marketing & Digital Programs at Metrolink, where she has worked since 2017. With a background in marketing and business administration, she has developed strategies to enhance ridership and revenue while overseeing budget management and customer engagement initiatives.
Work at Metrolink Trains
Sabrina Davis serves as the Senior Manager of Marketing & Digital Programs at Metrolink, a position she has held since 2017. In this role, she is responsible for developing marketing strategies aimed at increasing ridership and revenue. Notable initiatives include the introduction of fare products such as Kids Ride Free, 5-Day and 10-Day Flex Passes, and the $15 Summer Day Pass. She oversees the budget management process for marketing operations, ensuring compliance with contracts and procurement regulations. Additionally, she manages advertising agencies to enhance brand awareness and implement ridership campaigns across both digital and traditional media.
Education and Expertise
Sabrina Davis has a strong educational background in business and technology. She studied at Kwantlen Polytechnic University, where she earned a Bachelor of Business Administration (BBA) from 1997 to 2001. She also attended Pitman Business College, obtaining a Computer Information Systems Diploma from 1999 to 2000. Currently, she has been studying at the British Columbia Institute of Technology since 2011. Her educational qualifications support her expertise in marketing, digital programs, and strategic planning.
Background in Marketing
Before joining Metrolink, Sabrina Davis worked as a Marketing Consultant at Literally Marketing from 2011 to 2017, where she contributed to various marketing initiatives in the Greater Los Angeles Area. Earlier in her career, she served as the Marketing Manager at Panago Pizza, Inc from 2001 to 2006 in Abbotsford, BC. Her diverse experience in marketing roles has equipped her with the skills necessary to lead marketing efforts effectively in her current position.
Achievements in Marketing Strategy
Sabrina Davis has developed and implemented various marketing strategies that have significantly impacted ridership and revenue at Metrolink. Her work includes the launch of innovative fare products designed to attract new customers and retain existing ones. She actively monitors customer engagement, key performance indicators (KPIs), and campaign success to ensure that marketing objectives align with organizational goals. Her role also involves acting as the voice of the customer, fostering a customer-focused culture within the organization.