Alessandra Bonifacio
About Alessandra Bonifacio
Alessandra Bonifacio is a Junior Digital Marketing Specialist at Mettler-Toledo International, Inc. in Milan, Italy, with a diverse educational background in digital marketing, project management, and modern literature.
Work at Mettler-Toledo International
Alessandra Bonifacio currently serves as a Junior Digital Marketing Specialist at Mettler-Toledo International, Inc. since 2021. Based in Milano, Lombardia, Italy, she contributes to the company's digital marketing initiatives. Her role involves utilizing her knowledge in digital marketing to enhance the company's online presence and engage with target audiences effectively.
Previous Experience at The Cryptonomist
Before joining Mettler-Toledo International, Alessandra worked at The Cryptonomist as a Marketing Communication professional from 2020 to 2021. During her one-year tenure in Lugano, Switzerland, she was responsible for developing marketing strategies and communication plans that supported the company's objectives in the cryptocurrency sector.
Education and Expertise
Alessandra Bonifacio has a diverse educational background. She studied Modern Literature at Università degli Studi di Bari, earning a Bachelor's degree from 2014 to 2020. She furthered her education with a Diploma in Project Management from Università di Roma Tor Vergata in 2021. Additionally, she completed a Master's Degree in Digital Marketing & Content Management at DigitAlly in 2021. Her studies at IE Business School and MIP Politecnico di Milano focused on marketing and e-commerce, respectively, enhancing her expertise in digital marketing.
Skills in Digital Humanities
Alessandra possesses a strong foundation in digital humanities, which complements her role in digital marketing. This background enables her to create compelling marketing content that resonates with diverse audiences. Her excellent communication skills and strong aptitude for teamwork have been developed through both her academic and professional experiences, making her an effective contributor in collaborative settings.
Professional Development
Throughout her academic journey, Alessandra has engaged in various professional development opportunities. She completed a Short Master at Università Bocconi in Arts and Heritage Management from 2016 to 2017 and participated in a Summer School program at IE Business School in 2018. These experiences have equipped her with a comprehensive understanding of marketing principles and strategies, further enhancing her capabilities in the digital marketing field.