Alexandra Ivleva
About Alexandra Ivleva
Alexandra Ivleva serves as the Global Content Marketing Program Manager at Mettler-Toledo International, Inc, where she has worked since 2015. She has a background in marketing and management, and she has successfully developed strategies to enhance digital marketing efforts and improve audience engagement.
Current Role as Global Content Marketing Program Manager
Alexandra Ivleva currently holds the position of Global Content Marketing Program Manager at Mettler-Toledo International, Inc. since 2015. In this role, she oversees the creation and management of a digital value content library on the company website, which has significantly improved organic search traffic. Her responsibilities include developing a comprehensive video content strategy to enhance digital marketing efforts and streamlining the social media content creation and publishing process for over 50 publishers across major platforms.
Previous Experience at Mettler-Toledo International
Prior to her current position, Alexandra Ivleva worked at Mettler-Toledo International, Inc. in various marketing roles. She served as a Marketing Specialist from 2006 to 2013, followed by a role as Marketing Manager from 2013 to 2015. Additionally, she began her career at the company as a Sales Support Specialist from 2003 to 2006. Throughout her tenure, she contributed to multiple marketing initiatives and strategies that supported the company's objectives.
Education and Academic Background
Alexandra Ivleva studied at the Russian State University for the Humanities from 1996 to 2001. Her academic focus included Records Management, Marketing, Management, Human Resources, History, and Arts History. This diverse educational background has equipped her with a broad skill set applicable to her roles in marketing and content management.
Professional Experience Prior to Mettler-Toledo
Before joining Mettler-Toledo International, Inc., Alexandra Ivleva worked as an Import Manager at Vagr Vina Vita from 2002 to 2003. This role provided her with experience in import operations and supply chain management, contributing to her overall professional development in the marketing and business sectors.
Digital Marketing Initiatives and Innovations
In her current role, Alexandra Ivleva actively scouts and tests new platforms and tools to improve audience targeting and engagement. She has developed a digital value content library and a comprehensive video content strategy, both aimed at enhancing the company's digital marketing efforts. Her initiatives have played a crucial role in optimizing content delivery and increasing online visibility.