Ann Spence
About Ann Spence
Ann Spence is the Head of Marketing at Mettler-Toledo International, Inc, where she leads cross-functional teams to develop global marketing campaigns that enhance brand awareness and product demand. She holds a Master's degree in Communication from Northwestern University and a Bachelor's degree in Journalism from Miami University.
Work at Mettler-Toledo International
Ann Spence has served as the Head of Marketing at Mettler-Toledo International, Inc since 2011. In this role, she oversees the development of global marketing campaigns that focus on identifying customer decision drivers and showcasing product solutions. She leads a team of designers, writers, and digital content experts to create customer-facing materials aimed at generating traffic and increasing sales. Her work emphasizes B2B marketing and product marketing strategies, contributing to the company's overall brand awareness and product demand.
Education and Expertise
Ann Spence holds a Master's degree in Communication from Northwestern University, which she completed between 2000 and 2002. She also earned a Bachelor's degree in Journalism from Miami University, studying from 1995 to 1999. Her educational background provides her with a strong foundation in effective communication strategies, which she applies in her marketing initiatives.
Background
Before joining Mettler-Toledo International, Ann Spence worked at The American Society for Nondestructive Testing as an Educational Materials Editor from 2003 to 2009. Following this role, she served as a Writer/Editor at The American Ceramic Society from 2009 to 2011. These positions allowed her to develop skills in content creation and editing, which she has since leveraged in her marketing career.
Achievements
Throughout her career, Ann Spence has motivated colleagues across various functions to create strategic, multi-channel marketing initiatives. Her leadership in developing targeted marketing campaigns has contributed to increased brand awareness and product demand at Mettler-Toledo International. Her focus on customer decision drivers has been instrumental in shaping effective marketing strategies.