Asma Khaliq Hafejee
About Asma Khaliq Hafejee
Asma Khaliq Hafejee is an E Marketing and E Commerce Specialist at Mettler Toledo, with a background in marketing and customer service. She has experience in digital marketing strategies and holds certifications in Hootsuite and data marketing.
Work at Mettler-Toledo International
Asma Khaliq Hafejee serves as an E Marketing & E-Commerce Specialist at Mettler-Toledo International, Inc. since 2020. In this role, she focuses on enhancing customer experience and developing effective marketing campaigns. She employs various strategies including search engine advertising (SEA), search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) to drive traffic to websites and social media platforms. Her expertise in utilizing CRM and Google Analytics contributes to achieving a high return on investment.
Education and Expertise
Asma studied Marketing at De Montfort University from 2016 to 2019, where she gained foundational knowledge in marketing principles. She completed the Data Marketing Association talent school in London in 2019, further enhancing her skills in data-driven marketing strategies. Asma holds a certification from Hootsuite, which indicates her proficiency in social media management. She has experience with HTML and CSS, allowing her to understand web development aspects relevant to her marketing role.
Previous Work Experience
Before her current position, Asma held several roles that contributed to her marketing expertise. She worked as a Marketing Executive at Selfless Productions | Film Agency for one month in 2020. Prior to that, she was a Retention Specialist at Hastings Direct from 2016 to 2017 and served as Operations Support at Hastings Direct from 2017 to 2019. Additionally, she worked as a Customer Service Representative at British Gas from 2015 to 2016. These positions provided her with diverse experiences in customer service and marketing operations.
Skills and Specializations
Asma specializes in optimizing customer segmentation and maximizing customer lifetime value. She is an advanced user of Google Analytics, which she utilizes to analyze data and improve marketing strategies. Her focus on enhancing customer experience is evident in her approach to developing marketing campaigns. Asma's ability to drive traffic through various digital marketing strategies demonstrates her comprehensive understanding of the e-commerce landscape.