Carlos Serna
About Carlos Serna
Carlos Serna is a Marketing Coordinator with extensive experience in the FMCG industry, currently working at Mettler-Toledo International, Inc. in Melbourne, Australia. He has held various marketing roles at notable companies, including Coca-Cola FEMSA and BASF, and possesses a strong educational background in marketing and management.
Current Role at Mettler-Toledo International
Carlos Serna has served as a Marketing Coordinator at Mettler-Toledo International, Inc since 2021. He is based in Melbourne, Victoria, Australia. In this role, he is responsible for coordinating marketing efforts and strategies to enhance the company's presence in the market. His position involves collaboration with various departments to ensure alignment with corporate objectives.
Previous Experience in Marketing
Carlos Serna has a diverse background in marketing roles across multiple organizations. He worked at Coca-Cola FEMSA as a Marketing Coordinator from 2011 to 2012 and later as an Advertising and Promotion Executive from 2013 to 2014. He also held the position of Trade Marketing Specialist at the same company during the same period. Additionally, he served as the Marketing Director at Nuline Refrigeration for three months in 2018 and worked at BASF in a production role from 2018 to 2021.
Educational Background in Marketing
Carlos Serna studied at the Universidad de Manizales, where he earned a Bachelor's degree in International Marketing from 2004 to 2008. He furthered his education at the Universal Institute of Technology in Australia, completing an Advanced Diploma in Marketing from 2015 to 2016 and an Advanced Diploma in Management and Leadership from 2016 to 2017.
Leadership and Team Management Experience
Carlos has led teams comprising over 100 individuals, including promotional staff, salespeople, digital marketing officers, graphic designers, and consumer research analysts. His leadership experience includes managing diverse teams to execute marketing strategies and campaigns effectively.
Skills in Event Management and Campaign Analysis
Carlos Serna possesses expertise in designing and organizing various events, such as product launches and training programs. He has experience in styling and theming showrooms for exhibitions and trade shows. Additionally, he has a solid background in generating and analyzing promotional and communication campaigns aimed at increasing brand recognition and fostering relationships with customers and business partners.