Carmen Bianchi
About Carmen Bianchi
Carmen Bianchi is a Display Advertising Program Manager at Mettler-Toledo International, Inc, where she has worked since 2016. With a background in marketing and extensive experience in display advertising, she oversees global remarketing activities and has held various marketing roles in notable companies.
Current Role as Display Advertising Program Manager
Carmen Bianchi serves as the Display Advertising Program Manager at Mettler-Toledo International, Inc. since 2016. In this role, she focuses on developing and implementing global advertising strategies. Her responsibilities include overseeing display advertising initiatives and ensuring alignment with the company's marketing objectives. Bianchi's expertise in display advertising has been applied at an international level, contributing to the company's global presence.
Previous Experience at Mettler-Toledo International
Prior to her current position, Carmen Bianchi worked at Mettler-Toledo International, Inc. as the SEM Program Manager from 2011 to 2016. In this role, she had strategic responsibility for worldwide remarketing activities. Her work involved optimizing search engine marketing efforts to enhance the company's visibility and engagement in the digital landscape.
Education and Qualifications
Carmen Bianchi has a strong educational background in business and marketing. She studied Betriebsökonomie, Marketing, and HR at Zürcher Hochschule Winterthur, graduating in 2005. Additionally, she obtained a Certificate of Advanced Studies (CAS) in Marketingcommunication from the University of Applied Science Lucerne in 2008. Furthering her education, she completed a Certificate of Advanced Studies (CAS) in Digital Business - Technology & Innovation at Hochschule für Wirtschaft Zürich HWZ in 2015.
Career History in Marketing
Carmen Bianchi has extensive experience in marketing prior to her current role. She worked at INTERHOME as a Marketing professional from 2005 to 2010, where she contributed to various marketing initiatives. Additionally, she served as an eMarketing Manager at Kuoni Reisen AG for one year, from 2010 to 2011. Her diverse background in marketing roles has equipped her with a comprehensive understanding of the industry.