Charmaine Lim
About Charmaine Lim
Charmaine Lim is a Senior Marketing Executive at Mettler-Toledo International, Inc, where she has worked since 2021. She specializes in data-driven marketing strategies for various business units and holds a Bachelor's degree in Marketing and Management from the University of Newcastle.
Work at Mettler-Toledo International
Charmaine Lim has been employed at Mettler-Toledo International, Inc since 2021, serving as a Senior Marketing Executive. In this role, she utilizes data-driven insights to shape impactful marketing campaigns. Her responsibilities include developing go-to-market strategies for three distinct business units: Industrial Weighing, Process Analytics, and Product Inspection. Prior to her current position, she worked as a Marketing Executive at the same company from 2019 to 2021, where she focused on generating awareness, driving lead generation, and ensuring customer retention through strategic marketing initiatives.
Education and Expertise
Charmaine Lim earned her Bachelor's degree in Marketing and Management from the University of Newcastle, where she studied from 2017 to 2019. Her academic background provides a solid foundation for her expertise in marketing strategies and management principles. This education has equipped her with the skills necessary to analyze market trends and implement effective marketing campaigns in her professional roles.
Background
Before joining Mettler-Toledo International, Charmaine Lim gained experience as a Teaching Intern at the Ministry of Education, Singapore (MOE) in 2017. This role lasted for two months and provided her with valuable insights into educational marketing and communication. Her diverse background in both education and marketing has contributed to her holistic approach in her current marketing role.