Elle Laity
About Elle Laity
Elle Laity is the SEM & Digital Marketing Editor at Mettler-Toledo International, Inc, where she has worked since 2021. She has a background in content marketing and digital strategy, with previous roles at Falmouth Rugby Club and Printsome.
Current Role at Mettler-Toledo International
Elle Laity serves as the SEM & Digital Marketing Editor at Mettler-Toledo International, Inc. since 2021. In this role, she is based in Barcelona, Catalonia, Spain. Her responsibilities include plotting yearly marketing calendars and measuring progress through key performance indicators (KPIs). She excels in using the Google Ads interface to strategize and lead various digital marketing projects. Additionally, she develops and implements A/B testing strategies for original ideas, which contribute to measurable KPI growth.
Previous Experience in Digital Marketing
Prior to her current position, Elle Laity worked as a Content Marketing Writer at Printsome from 2020 to 2021. In this role, she focused on creating engaging content that aligned with the company's marketing goals. Before that, she served as a Bar Supervisor at Falmouth Rugby Club from 2017 to 2019, where she gained experience in customer service and team management. Additionally, she worked as an Assistant Manager/Receptionist at Easy Nerja Hostel in Spain from 2019 to 2020.
Educational Background
Elle Laity studied at Falmouth University, where she earned a BA in Creative Writing with a 2:1 classification from 2014 to 2017. Prior to that, she attended MCAST and achieved a Foundation Diploma in Fine/Studio Arts in 2012. Her educational background has provided her with a strong foundation in creative and effective communication, which she applies in her marketing roles.
Expertise in Search Engine Marketing
Elle Laity possesses expertise in both paid search (SEA) and organic search (SEO) writing and research. Her skills include strategizing digital marketing initiatives and executing campaigns that drive traffic and engagement. She is proficient in analyzing data to inform marketing decisions and improve overall performance.