Ellen Sim
About Ellen Sim
Ellen Sim is a Marketing Manager at Mettler-Toledo International, Inc, where she has worked since 2011. She specializes in digital marketing and has played a significant role in implementing SAP and Salesforce.com across Southeast Asia.
Work at Mettler-Toledo International
Ellen Sim has been serving as the Marketing Manager at Mettler-Toledo International, Inc. since 2011. In her role, she focuses on monitoring, measuring, and analyzing campaign return on investment (ROI). This analysis helps her formulate lead generation programs and tactical sales campaigns. Her tenure at Mettler-Toledo spans over 13 years, during which she has contributed to the company's marketing strategies in Singapore.
Education and Expertise
Ellen Sim studied at the Singapore Institute of Management from 1999 to 2002, where she achieved 2nd Upper Honours. Her educational background supports her expertise in marketing, particularly in digital marketing channels. She specializes in devising and executing marketing campaigns that utilize SEO, SEA, webinars, and social media.
Background in Marketing Communications
Ellen Sim has a diverse background in marketing communications. She worked at PhillipCapital as an Assistant Manager in Marketing Communications for six months in 2010. Prior to that, she was employed at Advantech Co. Singapore Pte Ltd from 2007 to 2010, where she focused on marketing communications for three years. Additionally, she served as a Product Development Executive in Marketing at MediaCorp Pte Ltd from 2004 to 2006.
Key Contributions and Projects
Ellen Sim played a key role in the implementation of SAP in Singapore. She also pioneered the establishment of the marketing and telemarketing team in Singapore. Furthermore, she successfully implemented Salesforce.com across several Southeast Asian countries, including Singapore, Indonesia, Malaysia, and the Philippines, enhancing the company's marketing capabilities in the region.