Fiona Hagmann
About Fiona Hagmann
Fiona Hagmann serves as the Head of Marketing Automation and Product Owner at Mettler-Toledo International, Inc., where she has worked since 2021. She has extensive experience in marketing, having previously held positions at Swiss Post Solutions and PwC Switzerland, and holds degrees in Marketing Communication and Business Administration.
Current Role at Mettler-Toledo International
Fiona Hagmann serves as the Head of Marketing Automation and Product Owner at Mettler-Toledo International, Inc. since 2021. In this role, she is responsible for leading marketing automation initiatives and managing product ownership tasks. Her position is based in Greifensee, Zurich, Switzerland. She utilizes her extensive background in digital marketing to enhance the company's marketing strategies and improve operational efficiency.
Previous Experience at Swiss Post Solutions
Before joining Mettler-Toledo, Fiona Hagmann worked as a Digital Marketing Manager at Swiss Post Solutions from 2019 to 2021. During her tenure in Zürich, Kanton Zürich, Schweiz, she focused on developing and implementing digital marketing strategies. Her role involved managing various marketing projects and collaborating with teams to optimize digital outreach.
Professional Background at PwC Switzerland
Fiona Hagmann was a Senior Marketing Consultant at PwC Switzerland from 2013 to 2018. In this position, she contributed to marketing strategies and initiatives within the organization. Her work involved engaging with various stakeholders and providing insights to enhance marketing effectiveness in the Zürich Area, Switzerland.
Education and Qualifications
Fiona Hagmann studied at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, where she earned a Bachelor's degree in Business Administration with a focus on International Management from 2008 to 2012. Additionally, she completed a Certificate of Advanced Studies (CAS) in Marketing Communication at Lucerne University of Applied Sciences and Arts in 2016, which lasted for 11 months.
Event Coordination Oversight
In her professional capacity, Fiona Hagmann oversees the activities of approximately 90 Event Coordinators. This responsibility includes managing event logistics and ensuring that marketing events align with organizational goals. Her role as an internal and external representative for the PwC Academy further emphasizes her expertise in event management and stakeholder engagement.