Howie Li
About Howie Li
Howie Li is a Marketing Manager with extensive experience in B2B marketing within the building and construction industry. He has held various roles in notable companies, including Hilti and ARDEX, and currently works at Mettler-Toledo International, Inc.
Work at Mettler-Toledo International
Howie Li has been employed as a Marketing Manager at Mettler-Toledo International, Inc since 2021. His role is based in Greater Manchester, England, United Kingdom. In this position, he focuses on developing and implementing marketing strategies that align with the company's objectives.
Previous Experience in Marketing and Project Management
Prior to his current role, Howie Li held several positions in marketing and project management. He worked at ARDEX Hong Kong as a Marketing Manager from 2017 to 2021. Before that, he served as a Product Manager (Power Tools) at Hilti (Hong Kong) Limited from 2016 to 2017 and as a Marketing Executive at the same company from 2011 to 2014. Additionally, he briefly worked as a Project Manager (Digital) at Building Adhesives Ltd in 2021.
Education and Expertise
Howie Li holds a Bachelor’s Degree in Building Engineering (Building Services Engineering) from City University of Hong Kong, which he completed from 2008 to 2011. He also obtained a Diploma in Marketing from The University of Hong Kong, studying there from 2014 to 2015. His educational background supports his expertise in B2B marketing within the building and construction industry.
Skills in Marketing and Digital Strategies
Howie Li specializes in various aspects of marketing, particularly in B2B contexts. He is skilled in product management tasks including sales analysis, forecasting, and stock management. His expertise extends to digital marketing strategies, encompassing SEO, SEM, and E-commerce. He is proficient in creating marketing collateral and formulating comprehensive marketing strategies.
Social Media Management Experience
Howie Li has experience in social media management, with a focus on content creation. His skills in this area complement his overall marketing expertise, allowing him to effectively engage with target audiences and enhance brand visibility across various platforms.