Krista Weiderpass
About Krista Weiderpass
Krista Weiderpass is a Marketing Manager in the Global Retail Division at Mettler-Toledo International, Inc., where she has worked since 2020. She has a background in marketing and analytics, with previous roles at MSCI Inc. and Peerless, Inc., and holds multiple certificates from New York University.
Current Role at Mettler-Toledo International
Krista Weiderpass serves as the Marketing Manager for the Global Retail Division at Mettler-Toledo International, Inc. since 2020. In this role, she focuses on developing marketing strategies that enhance the company's presence in the retail sector. Her responsibilities include optimizing search engine advertising campaigns and creating content that supports marketing initiatives. She operates from the Columbus, Ohio Area.
Previous Experience at Mettler-Toledo International
Before her current position, Krista worked at Mettler-Toledo International, Inc. as an Emarketing Specialist in the Process Analytics Division from 2018 to 2020. During this time, she contributed to digital marketing efforts, focusing on enhancing online visibility and engagement through various digital channels.
Professional Background in Marketing
Krista has a diverse background in marketing, having worked as a Senior Marketing Associate at MSCI Inc. for five months in 2016-2017. Prior to that, she was a Marketing Coordinator at Peerless, Inc. from 2011 to 2014, where she gained experience in coordinating marketing activities and campaigns.
Educational Qualifications
Krista holds a Bachelor of Science in Business Administration and Management from the University at Buffalo, which she completed from 2007 to 2011. She has also pursued further education at New York University, earning certificates in Digital Analytics and Financial Planning. She completed the Digital Analytics program in 2015 and the Financial Planning program in 2014.
Expertise in Digital Marketing and SEO
Krista specializes in optimizing search engine advertising campaigns, utilizing techniques such as responsive ads and extensions. She has expertise in refining ad text and keywords, enhancing SEO performance through keyword integration, and employing strategies like crosslinking and backlinking. Her skills include developing relevant content, such as case studies and white papers, to support marketing efforts.