Lilia Lorente
About Lilia Lorente
Lilia Lorente is a Product Manager Analítica at Mettler Toledo, where she has worked since 2011, playing a vital role in global marketing campaigns and coordinating with headquarters in Switzerland. She has a strong background in commercial and administrative roles, with previous experience at German Weber and extensive educational qualifications in pharmacy and marketing.
Work at Mettler-Toledo International
Lilia Lorente has been working at Mettler Toledo since 1994, holding various positions over the years. Currently, she serves as Product Manager Analítica, a role she has occupied since 2011. In this capacity, she plays a key role in the implementation of global marketing campaigns. Lorente coordinates with the headquarters in Switzerland to align on strategic initiatives. Additionally, she is responsible for the technical training of new sales representatives and prepares seminars and technical documentation to support the sales team.
Previous Experience at German Weber
Before joining Mettler Toledo, Lilia Lorente worked at German Weber from 1987 to 1994. She began her career there as Técnico administrativo for one year, followed by a three-year tenure as Técnico comercial. She later advanced to the position of Product Manager, where she worked for another three years. This experience provided her with a strong foundation in commercial and product management.
Education and Expertise
Lilia Lorente holds a Licenciatura in Farmacia from Universidad Complutense de Madrid, which she completed from 1982 to 1986. She furthered her education with a Máster in Ciencia y tecnología cervecera at Universidad Politécnica de Madrid, studying from 1986 to 1987. Additionally, she obtained a Máster in Marketing y gestión farmacéutica from Universidad Complutense de Madrid in 1987. Her educational background equips her with a diverse skill set relevant to her roles in product management and marketing.
Training and Development Initiatives
In her role at Mettler Toledo, Lilia Lorente has been instrumental in organizing international trainings and meetings. She prepares technical documentation and seminars to enhance the knowledge and skills of the sales team. Her efforts in training new sales representatives ensure that they are well-equipped to represent the company's products effectively.