Lorena Vallejo
About Lorena Vallejo
Lorena Vallejo serves as the Marketing Director at Mettler Toledo, where she specializes in developing marketing strategies for various industries. With a strong educational background in economics and marketing, she has successfully implemented innovative marketing initiatives that enhance brand visibility and drive growth.
Work at Mettler-Toledo International
Lorena Vallejo serves as the Marketing Director at Mettler-Toledo International, Inc. since 2018. In this role, she has implemented innovative marketing strategies that combine traditional and digital tools to enhance brand visibility. Vallejo has played a key role in launching new products, contributing to the company's growth in the Mexican market. Her expertise includes adapting marketing strategies to address the unique challenges faced by industries such as factory automation, process automation, automotive, and telecommunications.
Education and Expertise
Lorena Vallejo holds a degree in Economia Empresarial from Universidad Autonoma de Manizales, where she studied from 1996 to 2001. She also earned a Master's degree in Marketing Management from the University of Dallas in 2004. Additionally, she studied E-marketing, social media, and communications at Tecnológico de Monterrey. Her educational background supports her expertise in creating synergies between business intelligence and marketing communications.
Previous Work Experience
Before her tenure at Mettler-Toledo, Lorena Vallejo held several marketing and communications roles. She worked as the Marketing Communications Manager for NAFTA at Festo from 2015 to 2018. Prior to that, she served as Corporate Communications Manager at FCA (Fiat Chrysler Automobiles) from 2013 to 2015. Her experience also includes a position at Nokia as Corporate Communications from 2005 to 2012 and as Marketing Manager at AUDI AG for 9 months in 2012.
Leadership and Team Management
Lorena Vallejo is recognized for her ability to lead teams effectively. She fosters a collaborative environment that encourages creativity and innovation among team members. Her leadership style has contributed to successful marketing initiatives and the overall performance of the teams she has managed throughout her career.