Mayna Castro
About Mayna Castro
Mayna Castro serves as the Marketing Director at Mettler-Toledo International, Inc, a position she has held since 2022. With a background in marketing and extensive experience in CRM and ERP systems, she has contributed significantly to data-driven decision-making and lead generation strategies.
Work at Mettler-Toledo International
Mayna Castro has held multiple positions at Mettler-Toledo International, Inc since 2006. She began her career as a Marketing Intern from 2006 to 2007. Following this role, she served as a Marketing Assistant from 2007 to 2009, and then as a Marketing Analyst from 2009 to 2013. Castro advanced to the position of Marketing Coordinator from 2013 to 2015, and subsequently became the Marketing Manager from 2015 to 2022. In 2022, she was promoted to Marketing Director, a position she currently holds. Throughout her tenure, she has contributed to various marketing initiatives and strategies.
Education and Expertise
Mayna Castro studied Publicidade e Propaganda at Fundação Armando Alvares Penteado, where she earned her degree from 2003 to 2007. She furthered her education at Fundação Getulio Vargas, obtaining a Pós-Graduação in Administração from 2007 to 2009. Castro has extensive expertise in implementing CRM and ERP systems, setting up dashboards, and establishing KPIs for analytics-based management. She played a key role in implementing a Business Intelligence (BI) system at Mettler-Toledo International, enhancing data-driven decision-making.
Background
Before her extensive career at Mettler-Toledo International, Mayna Castro worked as an English Teacher at Wizard from 2002 to 2009. This role spanned seven years and provided her with valuable communication skills. Her early education culminated in a High School Diploma from Elsie Allen High School in 2002. Castro's diverse background has contributed to her comprehensive understanding of marketing and education.
Achievements in Marketing
In her current role as Marketing Director, Mayna Castro focuses on boosting lead generation through innovative digital marketing channels, webinars, and events. She supports sales teams by implementing key growth strategy programs. Her leadership in marketing initiatives has been instrumental in enhancing the overall marketing effectiveness at Mettler-Toledo International.