Melanie Poole
About Melanie Poole
Melanie Poole is a Marketing Programs Manager at Mettler-Toledo International, Inc, with over 11 years of experience in the role. She holds a BFA in Design and Visual Communications and has extensive expertise in project management, marketing automation, and graphic design.
Work at Mettler-Toledo International
Melanie Poole has served as the Marketing Programs Manager at Mettler-Toledo International, Inc. since 2013. Based in Tampa, Florida, she has accumulated over 11 years of experience in this role. Her responsibilities include managing a team of three to five individuals, focusing on skill development and achieving business objectives. She utilizes marketing automation software such as Salesforce Marketing Cloud, Mail Chimp, and Oracle Eloqua to plan and execute email campaigns. Additionally, she has coordinated large-scale events, overseeing venue and catering arrangements.
Previous Experience in Marketing
Before her tenure at Mettler-Toledo, Melanie Poole worked in various marketing roles. She was a Senior Marketing Communications Specialist at HSBC Mortgage Services from 2007 to 2011, where she focused on marketing communications. Prior to that, she was a Marketing Specialist at Raymond James from 2004 to 2007. Her experience also includes a role as a Communications Specialist at Nielsen Media Research from 2011 to 2012. These positions have contributed to her extensive knowledge and expertise in marketing strategies and communications.
Education and Expertise
Melanie Poole holds a Bachelor of Fine Arts degree in Design and Visual Communications from Columbus College of Art & Design, where she studied from 1995 to 1998. Additionally, she earned an Associate degree in Business Studies from Delta College from 1980 to 1982. She has over 60 hours of project management education, applying formal methodologies to manage larger scale marketing projects. Her educational background supports her expertise in both design and business management.
Skills in Project Management and Marketing Automation
Melanie Poole possesses significant project management skills, having completed over 60 hours of education in this area. She applies formal methodologies to oversee larger marketing projects effectively. Her proficiency in marketing automation tools, including Salesforce Marketing Cloud, Mail Chimp, and Oracle Eloqua, enhances her ability to plan and execute targeted email campaigns. Additionally, she has in-depth knowledge of SAP CRM data, which aids in campaign tracking and lead nurturing.
Fleet Management Experience
Melanie Poole has extensive experience in fleet management, specifically overseeing the operation and maintenance of a 53' diesel engine motor coach that travels across the US and Canada. This role requires a comprehensive understanding of Department of Transportation (DOT) regulations and the International Fuel Tax Agreement (IFTA) quarterly tax returns. Her knowledge in this area complements her marketing expertise, showcasing her diverse skill set.