Nadia Santoro
About Nadia Santoro
Nadia Santoro is a Marketing Coordinator specializing in Digital, CRM, and Data Analysis at Mettler-Toledo International, Inc. since 2019, where she leads the marketing team and manages budget responsibilities to achieve growth targets in lead generation.
Work at Mettler-Toledo International
Nadia Santoro has been serving as the Marketing Coordinator Digital, CRM & Data Analysis at Mettler-Toledo International, Inc. since 2019. In this role, she manages the marketing team focusing on Digital/eBusiness, Data Analysis, and Lead Routing. Her responsibilities include budget management and achieving annual growth targets in lead generation. She collaborates with business stakeholders and sales managers to address customer challenges and opportunities, ensuring alignment with organizational goals.
Education and Expertise
Nadia Santoro studied at Università degli Studi di Milano-Bicocca, where she earned a laurea in economia from 2007 to 2011. She has developed solid knowledge and hands-on experience in performance marketing activities, including Search Engine Advertising (SEA), Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Conversion Rate Optimization (CRO). This educational background and expertise support her current role in digital marketing.
Previous Work Experience
Before her current position, Nadia Santoro held various roles in digital marketing. She worked as a Digital Marketing Specialist / eChampion at Mettler-Toledo International, Inc. from 2018 to 2019. Prior to that, she was a Digital Product Manager focusing on mobile marketing at GEDI Gruppo Editoriale from 2012 to 2015. She also gained experience as a Web Marketing Intern at Comune di Milano and Robert Bosch GmbH, contributing to her comprehensive understanding of the marketing landscape.
Professional Development
Nadia Santoro has continuously developed her professional skills through various roles in digital marketing. Her experience spans multiple companies, including GEDI Gruppo Editoriale, where she worked as a Digital Marketing Specialist from 2015 to 2017. This diverse background has equipped her with a range of skills applicable to her current responsibilities in digital marketing and data analysis.