Sergei Kalinichenko
About Sergei Kalinichenko
Sergei Kalinichenko is a Technical Lead in Business Analytics at Mettler-Toledo International, Inc, where he has worked since 2023. He has a background in performance media marketing and expertise in data processing, utilizing tools such as KNIME and Adobe Analytics.
Current Role at Mettler-Toledo International
Sergei Kalinichenko currently serves as the Technical Lead for Business Analytics at Mettler-Toledo International, Inc. since 2023. He operates in a hybrid work model from Warsaw, Mazowieckie, Poland. In this role, he engages in capacity planning and prioritizes tasks within a Scrum/Agile framework. His responsibilities include utilizing advanced data processing and analysis techniques, particularly with the KNIME automation tool. He also supports Scrum Master duties when necessary, demonstrating leadership and adaptability in Agile environments.
Previous Experience at Traffic Isobar
Prior to his current position, Sergei worked at Traffic Isobar as the Group Head of Performance Media Marketing for six months in 2018. His role involved overseeing performance media strategies in Saint Petersburg, Russian Federation. He also served as a Senior PPC Specialist at the same company for 11 months, where he focused on pay-per-click advertising strategies to enhance client performance.
Experience in SEO and Internet Marketing
Sergei Kalinichenko has a background in SEO and internet marketing, having worked as a specialist in this field at Центр контекстной рекламы Результат.бел from 2015 to 2016 in Minsk. This experience provided him with foundational skills in online marketing strategies, which he has since built upon in his subsequent roles.
Education and Skills
Sergei studied at Белорусский Государственный Экономический Университет УО in Minsk, where he achieved a Bachelor's degree in Marketing. He possesses advanced skills in Adobe Analytics and Adobe Launch, which are essential for his work in business analytics. Additionally, he has some knowledge of SAP CRM, allowing him to integrate web behavior data with CRM data effectively.
Career Progression and Problem-Solving Abilities
Sergei's career includes significant roles at Veeam Software and Mettler-Toledo International, where he served as a Senior Specialist in PPC from 2019 to 2023. He is recognized for his problem-solving skills, particularly in situations where standard methods are ineffective. His ability to communicate effectively with stakeholders enhances his contributions in collaborative environments.