Snehal Naik
About Snehal Naik
Snehal Naik serves as an Executive Team Leader in Marketing at Mettler-Toledo International, Inc., where she manages a telemarketing team and oversees various marketing initiatives. With a background in Psychology, she has contributed to establishing a training center and streamlining processes to enhance team capabilities since 2013.
Work at Mettler-Toledo International
Snehal Naik has been employed at Mettler-Toledo International, Inc. since 2013, serving as an Executive (Team Leader) in the Marketing department. Based in the Mumbai Area, India, she manages a telemarketing team of 13 members. Her responsibilities include overseeing recruitment for new openings within the team and ensuring effective team performance. Naik plays a crucial role in executing eCampaigns that align with the IWAP (Industry/Workplace/Application/Product) framework, which enhances the company's marketing efforts.
Telemarketing Training Center Initiatives
Naik led the establishment of a telemarketing training center in India, which focuses on improving telemarketing skills among team members. This initiative includes continual skill matrix mapping to assess and enhance the capabilities of the telemarketing staff. She also organizes internal and external training programs based on training needs analysis, aimed at elevating employee skills and productivity.
Lead Nurturing Process Management
In her role, Naik has structured and streamlined the lead nurturing process. This includes interviewing and selecting the nurturing team to ensure effective lead management. She is responsible for coordinating and managing various online platforms, such as India Mart, Trade India, Alibaba, Projects Today, and Tender portals, to facilitate lead generation.
Educational Background
Snehal Naik studied at R. D. National College, where she earned a Bachelor's degree in Psychology. Her academic journey spanned from 2003 to 2007, culminating in a Bachelor of Arts (B.A.) degree. This educational background provides her with a foundational understanding of human behavior, which can be beneficial in her marketing and team management roles.
Inventory Management Responsibilities
Naik is responsible for inventory management of various marketing communication and branding materials at Mettler-Toledo International. This role involves ensuring that all necessary materials are available and well-organized to support the marketing team's initiatives and campaigns.