Dana Curtis
About Dana Curtis
Who I Am: A highly motivated, self-directed, and results-driven Strategic Marketing manager. I spent two decades marketing B2B hardware and software solutions to the world. My specialty is entrepreneurial teams within larger organizations or startups at growth stage funding. I move the needle with minimal resources, I roll my sleeves up, and I can wear a lot of hats. I am comfortable with ambiguity and risk. What I Do: I develop whole product marketing strategies for targeted customer demographics using psychology and consumer behavior data; then I lead execution of the plan. I also identify market trends and new customers to develop solutions for. I am just as comfortable presenting for the C-Suite as I am walking the shop floor. When organizations need to pivot, I get the call. What I am Known For: - I was hand-selected five times to lead new projects and brand initiatives. Each project pivoted the company towards being more digital, more agile, and more diversified – exponential revenue growth followed - I bring cultures together to strengthen internal teams. I work well with others - I explain corporate moves in simple terms - I have insatiable intellectual curiosity - I create new markets and new solutions for existing products - I distill complex data into simple insights and messaging - I go into new markets to become the first subject matter expert, then teach others - I am a change agent - I am not afraid to make long term strategic predictions for the business based on best-available data - I accept BIG challenges, I build new businesses, and I drive pivot strategies for companies and products Specialties: Brand Marketing, Strategic Communications, Executive Marketing, Digital Marketing, Social Marketing, Strategy, Business Development, Leadership, Strategic Partnerships, Integrated Marketing, Employee Development, P&L, Budget Management, Email Marketing, agile marketing, prescriptive analytics, Predictive Analytics, Data Insight, Salesforce, Adobe Creative Suite, Office 365, Video Editing, Copywriting, Pivot Strategy, New Market Penetration, C-Suite, Investor Relations, Internal Communication Expert, Digital Marketing, Marketing Strategy, Organizational Leadership, Sales Enablement, Integrated Marketing, Change Management, Cross Functional Team Leadership, Creative Problem Solving, Strategic Planning, Design Thinking, Business Intelligence, Marketing Program Owner, Go-To-Market Execution, Negotiations Management, Business Analysis, Competitive Market Analysis, Digital Fluency, Podcasts, Live Streaming, scrum master