Derek Kwan

Derek Kwan

Principal Pm, Dataverse @ Microsoft

About Derek Kwan

Product executive with 17 years of experience building and scaling products across consumer facing and B2B industries. Proven track record going to market with successful products for Fortune 500 companies and startups. Proficient in turning underutilized assets into successful products. Key Accomplishments • Cortex @ Retention Science (acquired by Constant Contact in 2020): Created next gen AI marketing automation platform competing with Salesforce, Oracle, and others in highly competitive space, leading to 10x revenue and 60% reduction in churn in following 5 years • Co-founded Searching for Doko, a photo location guessing that was launched to the App Store in 2013 • Astroman @ YP.com: Created YP’s first pure performance based consumer facing advertising product, that increased CTR on listings by 12% on homepage with 60m visitors a month • Content Match @ Yahoo: On Yahoo!'s consumer facing contextual matching product, which competed with Google’s AdSense, increased CTR by 10% on listings across Yahoo properties and the Publisher Network. Blog: https://betbuildgo.com/

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