Corrie Higgins

Corrie Higgins

Director Of Sales @ Mid-Day Squares

About Corrie Higgins

Corrie Higgins is the Director of Sales at Mid-Day Squares, with extensive experience in sales leadership across various industries in Canada. Previously, he held key positions at companies such as BD, Markwins International, and Flow Water.

Current Role at Mid-Day Squares

Corrie Higgins serves as the Director of Sales at Mid-Day Squares, a position she has held since 2021. In this role, she is responsible for overseeing sales strategies and managing key accounts within the organization. Her leadership contributes to the company's growth in the competitive snack industry, particularly in the Canadian market.

Previous Experience in Sales Management

Prior to her current role, Corrie Higgins accumulated extensive experience in sales management across various organizations. She worked at BD as the National Channel Manager for Diabetes Care from 2012 to 2014. Following this, she held the position of National Sales Manager for Canada at Markwins International from 2003 to 2009. These roles provided her with a solid foundation in sales strategies and account management.

Expertise in Key Account Management

Corrie Higgins possesses expertise in managing key accounts across grocery, mass, and drug channels. Her experience includes significant roles such as Director of Key Accounts at Purity Life Health Products from 2009 to 2012 and as a Key Account Manager at Clover Leaf Seafoods from 2014 to 2017. This expertise enables her to effectively navigate complex sales environments and foster strong client relationships.

Sales Leadership Background

Corrie Higgins has a strong background in sales leadership roles across various industries, including health products and consumer goods. She served as VP Sales Canada at Flow Water from 2017 to 2021, where she led sales initiatives and strategies. Her diverse experience in leadership positions has equipped her with the skills necessary to drive sales performance and manage teams effectively.

Experience in the Canadian Market

With extensive experience in the Canadian market, Corrie Higgins has held multiple senior sales positions throughout her career. Her roles have spanned various sectors, allowing her to develop a deep understanding of market dynamics and consumer behavior. This knowledge is instrumental in her current position and contributes to her effectiveness in sales management.

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