Sofia Da Silva
About Sofia Da Silva
Sofia Da Silva is the Sales Manager for Canada at Mid-Day Squares, where she focuses on building brand awareness and loyalty through authentic relationships. She has a diverse background in nutrition, digital marketing, and community-building strategies within the food and beverage industry.
Work at Mid-Day Squares
Sofia Da Silva serves as the Sales Manager Canada - Natural at Mid-Day Squares, a position she has held since 2020. In this role, she focuses on creating brand awareness and loyalty by building authentic relationships with customers and retailers. Her work emphasizes the importance of community and deep connections within the supply chain to drive brand growth, aligning with the company's mission in the food and beverage industry.
Previous Experience at nutbar
Before joining Mid-Day Squares, Sofia Da Silva worked at nutbar in Toronto, ON. She held the position of Store Manager from 2016 to 2018, overseeing store operations for two years. Additionally, she contributed to the company in a role focused on Nutrition Education, Social Media, and Writing for five months in 2016. This experience provided her with a strong foundation in customer engagement and brand promotion.
Education and Expertise
Sofia Da Silva has a diverse educational background. She studied at McGill University, where she earned a Bachelor of Arts (B.A.) with a major concentration in International Development and a minor in Communication Studies from 2011 to 2014. She also graduated Magna Cum Laude from Lycée Claudel, achieving a French Baccalaureate in Economics and Social Sciences from 1998 to 2011. Additionally, she completed a Certified Nutritional Practitioner (CNP) program at The Institute of Holistic Nutrition from 2015 to 2016 and pursued Digital Marketing at BrainStation in 2017.
Community Building in Sales and Marketing
Sofia Da Silva is passionate about integrating community-building strategies into sales and marketing efforts, particularly within the food and beverage industry. She emphasizes the significance of fostering authentic relationships to enhance brand loyalty and awareness. Her approach reflects a commitment to connecting with both consumers and retailers, which is essential for driving growth in competitive markets.