Justin Li 李国安
About Justin Li 李国安
Justin Li is the Director of Global OBM & Strategy and E-commerce at Midea Group, overseeing the Refrigeration Division. He has extensive experience in international sales management and has played a key role in Midea's strategic expansion in various global markets.
Work at Midea Group
Justin Li currently holds the position of General Manager for Applied HVAC & Heat Pump in Europe and Global Key Accounts at Midea Group's Overseas Sales Company of the MBT Division, a role he has occupied since 2023. He also serves as the Director of Global OBM & Strategy & E-commerce for the Overseas Sales Company of the Midea Refrigeration Division, also starting in 2023. Previously, he was the Business Head for the Europe OBM segment from 2020 to 2022 and the General Manager for Applied HVAC & Heat Pump in LATAM and Oceania from 2022 to 2023. His career at Midea spans various leadership roles, focusing on international sales and business development.
Education and Expertise
Justin Li has a strong educational background in business management and international trade. He earned an Executive Master of Business Administration from the University of Minnesota's Carlson School of Management from 2019 to 2021. Additionally, he completed an Executive Education program at the National University of Singapore in 2015. His academic journey includes a Bachelor's Degree in Japanese from Huazhong University of Science and Technology and another Bachelor's Degree in International Business, Trade, and Tax Law from Wuhan University. This diverse education supports his expertise in global sales management.
Background
Justin Li has extensive experience in sales operations across various regions, including Europe, LATAM, Oceania, and the Middle East. He began his career at Midea Group in 2008 as County Manager for India and has since held multiple roles that emphasize his capabilities in international business. His tenure includes significant positions such as Business Head for the Middle East OBM and ASEAN OBM, demonstrating his ability to manage diverse markets. His multilingual skills, particularly in Japanese, enhance his effectiveness in international negotiations.
Achievements
Justin Li has played a key role in the strategic expansion of Midea's OBM business in the ASEAN and Middle Eastern markets. His leadership in various capacities has contributed to the development of business strategies for Midea's refrigeration division on a global scale. His experience in managing sales operations across multiple regions has strengthened Midea's presence in competitive markets. His background in international business, trade, and tax law further supports his strategic initiatives within the company.