Katerina (Yongyin) Liao
About Katerina (Yongyin) Liao
Katerina (Yongyin) Liao is an International Sales Representative at Midea Group, with a strong academic background including a CEMS Master’s in International Management from The London School of Economics and Political Science. She has held various roles in marketing and leadership within CEMS Clubs and has experience as a student consultant at Cartier.
Work at Midea Group
Katerina Liao currently serves as an International Sales Representative at Midea Group, a Fortune Global 500 company. She has been in this role since 2022, contributing to the company's international sales efforts. Midea Group is recognized for its diverse range of consumer appliances and industrial products, and Liao's position involves engaging with global markets to enhance the company's outreach and sales performance.
Education and Expertise
Katerina Liao has a strong educational background in management and international studies. She studied at The London School of Economics and Political Science (LSE), where she achieved a CEMS Master’s in International Management in 2021. Additionally, she holds a Master of Management (CEMS) from The University of Sydney Business School, completed in 2021. Her foundational education includes a Bachelor of Commerce (BCom) in Accounting from The University of Sydney Business School, earned from 2016 to 2019.
Professional Experience
Prior to her current role at Midea Group, Katerina Liao gained diverse experience in marketing and consultancy. She worked as a Marketing Specialist at 85C Bakery Cafe in 2018 for four months. In 2021, she served as a Student Consultant at Cartier in London for four months. Liao also held leadership roles at CEMS Club Sydney and CEMS Club London, where she was Head of Marketing and Sustainability Team and President, respectively, contributing to strategic initiatives within these organizations.
Leadership Roles in CEMS Clubs
Katerina Liao has held significant leadership positions within CEMS Clubs. She was the President of CEMS Club London for four months in 2021, where she led various initiatives to enhance member engagement and collaboration. Additionally, she was part of the Marketing Team at CEMS Club Sydney in 2020, contributing to marketing strategies and sustainability efforts for five months. Her involvement in these clubs reflects her commitment to fostering community and professional development.