Kelly Chua
About Kelly Chua
Kelly Chua serves as the Assistant Retail Marketing Manager for ASEAN at Midea Group, bringing extensive experience from previous roles at Samsung Electronics and Philips. She has a strong background in sales operations, training system development, and retail marketing across multiple countries in the ASEAN region.
Current Role at Midea Group
Kelly Chua serves as the Assistant Retail Marketing Manager for ASEAN at Midea Group, a Fortune Global 500 company. In this role, she has been instrumental in utilizing Tableau for retail mapping and identifying distribution channels and new opportunities across ASEAN countries. Since joining Midea in 2018, she has focused on enhancing the operational and training systems within the organization, specifically targeting the sales of the OBM division.
Previous Experience at Samsung Electronics
Prior to her current position, Kelly Chua worked at Samsung Electronics as a Field Sales and Operations Manager from 2014 to 2016 in Singapore. During her tenure, she gained valuable experience in managing sales operations and contributed to the development of field sales strategies, enhancing the overall effectiveness of the sales team.
Experience at Philips
Kelly Chua held the position of Assistant Trade Marketing Manager (Field Sales) at Philips from 2016 to 2018 in Singapore. In this role, she focused on trade marketing initiatives and played a key role in improving field sales productivity. Her experience at Philips further strengthened her capabilities in managing sales teams and executing marketing strategies.
Educational Background
Kelly Chua has a solid educational foundation in management and commerce. She studied at Curtin University, where she earned a Bachelor of Commerce (B.Com.) with a focus on Finance and Information Systems from 1999 to 2002. She later pursued a Masters of Management at Monash University from 2012 to 2013. Additionally, she completed her GCE 'A' Levels at Nanyang Junior College from 1997 to 1998.
Training and Development Initiatives
Throughout her career, Kelly Chua has developed training systems and programs aimed at enhancing sales productivity. Notably, she created a training system for Master Trainers across eight offices in ASEAN, which contributed to increased field sales productivity. Her experience in setting up operational and training systems has been a significant aspect of her roles in various organizations.