Penélope Portillo
About Penélope Portillo
Penélope Portillo is a Marketing Manager at Midea Group, overseeing marketing efforts in Mexico, Central America, the Caribbean, and the Andean Region since 2021. She has extensive experience in strategic planning and marketing, having previously held leadership roles at Sibelco Group, Tecnológico de Monterrey, and Whirlpool Corporation.
Work at Midea Group
Penélope Portillo has been serving as the Marketing Manager for Mexico, Central America, Caribbean, and the Andean Region at Midea Group since 2021. In this role, she has focused on enhancing brand awareness and sales across multiple regions, including Mexico, Central America, Colombia, and Peru. Her strategic marketing efforts have contributed to the company's growth in these markets. Additionally, she played a significant role in the Midea International HVAC Design Contest, marking the first participation of an American country in this long-standing competition.
Previous Experience at Sibelco Group
Before joining Midea Group, Penélope Portillo worked at Sibelco Group in various capacities. She served as the Strategic Planning, Pricing, and Marketing Leader for Mexico from 2013 to 2014. Following this role, she continued at Sibelco as the Strategic Planning and Marketing Leader for North America from 2014 to 2017. During her tenure, she focused on strategic initiatives that enhanced the company's market presence.
Career at Tecnológico de Monterrey
Penélope Portillo held the position of Director of Deployment for Marketing and Communication at Tecnológico de Monterrey from 2017 to 2021. In this role, she was responsible for overseeing marketing strategies and communication efforts for Tecmilenio. Her leadership contributed to the development and execution of various marketing initiatives within the institution.
Educational Background
Penélope Portillo holds an MBA Executive in Marketing from Universidad Carlos III de Madrid, which she completed from 2013 to 2015. She also earned a Licenciatura en Mercadotecnia (Degree in Marketing) from Tecnológico de Monterrey. Additionally, she obtained a Professional Diploma in Digital Marketing from the Digital Marketing Institute between 2015 and 2017. Her educational background has equipped her with the skills necessary for her roles in marketing and strategic planning.
Achievements in Marketing
Throughout her career, Penélope Portillo has organized numerous world-class events, including conventions, product launches, expos, and exhibitions, particularly in the HVAC sector. She led the first national branding campaign in Latin America titled 'El mejor equipo para tu hogar', which significantly impacted brand recognition. Portillo has also improved brand content for social media and point of sale channels, further enhancing marketing effectiveness.