Pranitaa Bhatia
About Pranitaa Bhatia
Pranitaa Bhatia is a Business Partner at United Commercial Agencies in Bahrain and serves as the Creative Director of Amarante Jewels, where she focuses on creating avant-garde natural diamond jewellery. With a strong educational background in commerce, finance, and jewellery design, she has transitioned from consumer electronics to the jewellery industry, leveraging her extensive business experience.
Work at Midea Group
Pranitaa Bhatia has been employed at Midea Group, a Fortune Global 500 company, since 2016. In her role in Distribution & Marketing at United Commercial Agencies (U.C.A Group), she has contributed to the company's operations in Bahrain. Her tenure at Midea Group spans over eight years, during which she has played a significant role in enhancing the company's market presence.
Education and Expertise
Pranitaa Bhatia has a diverse educational background. She completed her schooling at the Indian School in Bahrain from 1994 to 2008. She then pursued a BSc in Business Management Studies at HR College of Commerce and Economics, Mumbai from 2008 to 2011. Following this, she earned an MSc in Accountancy, Accountability and Financial Management from King's College London in 2012. Additionally, she studied jewellery design at the Indian Institute of Gemology, obtaining a Diploma of Education in 2022.
Background
Pranitaa Bhatia transitioned from a career in consumer electronics to the jewellery industry, bringing over a decade of business experience to her new role. She has been a Business Partner at United Commercial Agencies in Bahrain since 2016, where she has been instrumental in expanding the company's operations. Prior to this, she worked as a Brand Evolution & Strategic Alliances Manager at Stratum Consulting in Mumbai for eight months in 2015-2016.
Achievements in Jewellery Design
As the Creative Director of Amarante Jewels, Pranitaa Bhatia focuses on creating fine diamond jewellery that merges luxury with art. She played a key role in launching Amarante Jewels' B2C business, which broadened the brand's reach beyond its traditional B2B clientele. Her vision for the brand emphasizes avant-garde natural diamond jewellery aimed at collectors of luxury and art.